Visit their website to learn more. Introduce them into your email cadence and see what kind of a difference they make. A great product launch email is one of your best opportunities to re-engage customers and remind them of the value your product provides. Download now OR send this to your email & subscribe to receive more expert-written content. Sales leaders can use this type of email introduction when there has been a recent external event, such as major industry developments, new regulations, product announcements, or staffing changes. This increases the personal aspect of the email, lets the prospect know you cared enough to do some research, and makes your communication seem more natural than emailing out of the blue. Please ask them to reply to this email, call me at [phone number], or let them know that I will be reaching out directly. [List reasons why a change was made.] In return for your help, I would [benefit for them]. Client Introduction Email Template Another way to use an introduction email template is to reach out to a new client. Do not forget to include the subject line, that clearly highlights the product’s name. Send a new employee introduction email to clients to: Avoid miscommunication. I also thought you might have some interest in a recent post on [a post specific to the prospect's category, or if you don't have one, a category-specific, third-party article]. They help accelerate sales growth by allowing you to reduce the amount of time needed to draft common messages. Here are 5 fundamental best practices to follow for a successful new product introduction. I am also attaching additional information I think you will find interesting, and I would love to schedule a brief 10-minute call to learn more about how we can meet your needs. We've worked with [name 2-3 clients], and many others to [achieve goal]. Here's a sample email you can use to approach a new client. Certainly, no rush on our end — I don't want to become a pest if you'd prefer I hold off on contact. I appreciate your time and consideration, and I look forward to hearing back soon. Using a video or webinar to introduce your product allows your customer to feel like they’re gaining one-on-one support without the time or expense of actual one-on-one guidance. It can be sent by either the existing point of contact to introduce his or her replacement, or can be sent by the new point of contact themselves. Email templates can also help to ensure each message sent includes a call to action designed to move a lead along in the sales process. Make it personal but authoritative. This email is used to notify your customer that someone new will be handling their account. You'll also want to introduce a case study at this point. A follow-up email is a message you send to someone you recently met or were personally introduced to by a mutual connection. When it’s time to introduce a new product or collection, most brands take the simple approach: They email their whole list with one or two emails and call it a day.. When you hire a new team member who interacts with clients (e.g. 3.2 Business Introduction Email Samples for contact pages. If you are finding it difficult to put together a great sales introductory letter you might find that your product proposition needs revisiting first. Determine Your USP. Although this email will be automated, it’s important that you make it as personalized and personable as possible. Your email is more likely to be read when the message is timely, relevant, and relates to events that directly affect your prospect, as they will be more likely to accept your introduction. Make a note of this sentence: the details always make the difference. Download this template in Google Docs, Docx, or PDF file. We're committed to your privacy. It's not easy to get noticed in someone's email inbox. In the past year, we’ve worked with companies like [similar companies] to help them [clearly state your number one benefit], and I was thinking we might be able to help [company name] as well. Which of these works best for you? Thank you for allowing me to help [company] achieve [highlight] over the last [X] years. Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you. Learn more about best practices for crafting cold emails in our comprehensive article. Free and premium plans, Sales CRM software. YouTube, 355 Lexington Avenue, 18th Floor This would be used as a follow up to the above email (either the next day or the following week), and I would recommend the subject line: "Sorry I Missed You." G Day Mr. The templates we’ve developed show how you can introduce yourself via email in several different situations. Your recipient should have … Otherwise, you risk seeming inauthentic or out of touch. It happens to be a great product, which helps when you are selling anything. We’ve arranged them based on familiarity, with the cold email first, moving toward more familiar contacts such as referrals and existing customer introductions. Announce your new release with a product email – Send it 5 days before the product launch. I would love to schedule a brief 10-minute call to learn more about how we can meet your needs. Your CEO or Head of Sales could send an email to announce new employees to clients. Thus we can conclude that these letters are very useful as this will interact with customers to make them aware of your company and then this will help you for clients. Subject Line: Do I have your correct address? The key is immediately establishing your expertise, as well as asking for the meeting fairly early. Quickly following up on my email from yesterday. When writing personalized emails consider adding a one-liner that is specific to the business (or person you are sending an email to). Here’s how you might use an email to increase client retention rates by explaining to new clients how to use a digital product they just bought. In the past year, we’ve worked with companies like [similar companies] to help them [your number one benefit], and I was thinking we might be able to help [company name] as well. In addition to reinforcing the sense that a human being is on the other side of a computer interaction, the web event introduction email serves as confirmation that you received their request for more information and lays out next steps. Hi [prospect’s first name],I’m [your name] and I’m with [company name], which specializes in [what you do].We’ve built a client base ranging from venture-backed startups to Fortune 500 companies like [big-name clients].Unlike [other companies in your niche], we take a different approach to growing companies. [Include a personalized compliment.]. I understand that [define their pain point]. Use this template to send an email to an existing contact when you are introducing a new product or service relevant to their business. We are [reason you trusted by others]. This email should only be used when you can't spend any more time chasing a prospect and need to either push them to action or close the books on them — for now. Introduction Email to Client There are few things as important as a company introduction email to client contacts. In this case, you are not specifically introducing yourself, but it is still an introduction and should include the same elements as any personal introduction message. [Describe the impact to the contact as a result of this change, if any.]. There have been some changes at [our company], and I wanted to reach out to let introduce myself as your new point of contact. It's simple but effective, and it continues to provide the prospect with opportunities to learn about your company, read your thought leadership, and be reminded of your expertise. Hoping to set up a call to introduce my company, [company name]. And even if you don't get the business at this point, at least you'll know if you can move on or keep this prospect on your radar. I would like to schedule a kickoff call with you this week to discuss our implementation process. You can certainly get more creative than the email examples below, but be careful. @LeeMcKnightJr. I’m free [insert three options]. Email Template for Providing Business, Product, or Service Information to a Client Purpose — let a client know details of a business offering. You'll typically want to use the subject line, "[Company Name] — Still Interested?". This can be especially helpful in personalizing your message by providing context such as the prospect’s role, location, and name. For an efficient email marketing campaign, start planning well before the official launch. Let’s say you went to the ShopTalkconference, made a great connection with a prospective client, and want to send an email to further the conversation once you get home. We may make money when you click on links to our partners. Company Introduction Email To Client. This email would be used as an initial introduction to your company. The subject of an emailmessage should be a short summary of its contents. A product launch email sequence is a series of time-based emails automatically sent to people on your email list. Important! In the past year, we’ve worked with companies like [similar companies] to help them [clearly outline your number one benefit] and were thinking we might be able to help [company name] as well. Select the newsletters you’re interested in below. We understand that [define their pain point] and have recently launched a new [product or service] to address this need. Check out our guide on, Testimonials from previous customers, accreditations, and awards relevant to your prospect’s industry provide a form of third-party validation that you are reliable and are trusted by other customers. When asking for a referral from a professional or personal connection, be sure to be brief, specific, and make it easy by crafting an email that can either be forwarded by the mutual connection or copied so you’ve done the work for them. She uses her industry knowledge to deliver the best answers to your questions about sales tools and sales management. So this means the first chunk of text in your email body will be visible without even opening the email … [He/She] can be reached at [new point of contact’s contact details]. If I don't hear from you, I will reach out to you via phone later in the week. However, if you have any questions or concerns related to this change ahead of that time, please don’t hesitate to ask. Pro tip: If possible, always try find a reason to send one of the other introduction emails first. And here is a business introduction email sample that can be sent to any website’s contact page: Hi [First Name] [Personalized one-liner. Free and premium plans, Customer service software. An example could be: “In fact, we’ve been recognized by the National Association of Healthcare Administrators as a preferred partner for the past four years.”. It helps in gaining recipient’s attention and persuading him or her to open the email sent. Click a "Log in" button below to connect instantly and comment. Article Table of Contents Skip to section. Be personable, direct, and always put yourself in your prospect's place to convey value. She served on the founding team of a successful business-to-business (B2B) startup and has used a wide range of sales and marketing tools over the course of her 13-year career. This is the first step to acquaint the customer with your product. You must be logged in to comment. It describes the details of the product and how it will be beneficial to the customers. The Two-In-One The Double Opt-In The Top-Down Approach The purpose of this message is to make an initial connection and schedule a phone or in-person conversation. An introduction email is a message you send to a prospect with the purpose of introducing yourself and eliciting a specific action, such as scheduling a meeting or call. Expand. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Here are a few things to consider as you write an email to your prospect: Here are several examples that can inspire your own prospecting techniques. Fit Small Business content and reviews are editorially independent. You can use the following product launch email sequence: The mysterious email that builds anticipation (teaser email) Emails lacking subject line are either ignored or deleted. Marketing automation software. Which works best for you?” This creates an expectation and nudges the prospect in that direction. We helped them [achieve goal] resulting in [ideally you have a % to use here, but any meaningful result will suffice]. In the coming days, [define what they should expect]. The three main types of business introduction letters are: • Introducing a new business, vendor or manufacturer to other businesses in the hope of creating a new client or customer, which may include new buyers, a new product or product line, an announcement, information about a trade show or a targeted letter about a new service or product We believe that our [product or service] will [outline the number one benefit] far better than anything else currently in the market. You can also learn more about us at our exciting new [product or service] at [website link]. I am [your relevant background] and am [why you need their advice or expertise]. Jess Pingrey is a sales expert and staff writer with Fit Small Business. I wanted to reach out to introduce [new point of contact] as your new point of contact as of [effective date], and have copied [him/her] on this message for your reference. Never make the action step a yes-or-no question. I understand that [define their pain point]. When done right, this email introduction strategy works for lead generation because your brief introduction message appears vetted by a decision-maker. While there are specific introduction emails for different situations, all effective introduction emails have general best practices. New Product Introduction Letter Email Formats To market a new product to your customers, you must officially inform them of the product. Even better, with the right introduction email template, you save time writing but still show that you put in the extra effort. They can also learn more about us at our website at [website link]. Congratulations on joining [credibility statement] by taking the first step toward [outline your key benefit]. Use this introduction email to request advice or expertise from someone you haven’t previously connected with, but who is recognized as a subject matter expert. The goal is to give three or four options, any of which result in a yes. Try the #1 Sales and Support CRM FREE for 14 days! In the past year, we’ve worked with companies like [similar companies] to help them [clearly outline your number one benefit] and was thinking we might be able to help [company name] as well. An introductory email with a client sets the tone for the entire relationship, and determines whether they will be interested in working with you in the future. Here are three types of introduction emails you can start writing today to land more clients, book more meetings, and grow your career. There are tools that can help you identify your prospects, especially if all you have is an email address. Usually when this happens, it means my offer is not a priority right now. Sign up to receive more well-researched sales articles and topics in your inbox, personalized for you. According to Forbes and Nielsen, 92% of consumers are more likely to trust a recommendation from a friend or family over any other form of marketing. Email templates like the one above reduce the amount of time I spend doing admin while helping me connect with uber-busy buyers. Landing the First Meeting: Introduction Email to Potential Clients This email would be used as an initial introduction to your company. For example, you could use this message to reach out to a potential mentor, a source for an interview, or someone you’d like to conduct a product review. Even though this approach works, there’s a (much) better way to go about it. Facebook How to introduce a new product to customers through email 1. It can also let you introduce them to benefits you might not have had a chance to explain in order to get a reply email, phone call, or follow-up meeting scheduled. The cold lead introduction email is the message you send reaching out to a prospect whom you’ve never met or contacted before. We remain committed to our relationships with our customers and welcome any questions or concerns related to this change. Twitter A product launch email sequence that builds anticipation will get people excited — and get you better results on launch day. I’ve attached [supporting information about you, your product, or your service] for their reference. It's based off the first, introduction email template. I hope they'll do the same for you. They can be used in a wide range of situations, such as: Introducing a new employee to an existing client Introducing yourself to a new client For example, they are typically short and to the point. An introduction email is a message you send to a prospect with the purpose of introducing yourself and eliciting a specific action, such as scheduling a meeting or call. Introduction emails are messages that are sent to initiate communication with a professional contact. I’m free [insert three options]. We're a Y company that specializes in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face]. While the initial introduction has already been made, this email provides the prospect with your contact information and asks them for an opportunity to further connect. This email is in which you share the name, images, and details of your product. We are [reason you are a credible source]. I trust that I am leaving you in good hands and wish you continued success. Subject Line: Use unexpected words like: “For Rock Stars Only”. Here is an introduction letter template and sample to help you make the right impact on your clients. I’m free [insert three options]. (Only if you want to get insider advice and tips). Pro tip: An even more effective way to make an introduction is to ask your mutual connection to make the initial connection. The purpose of this introduction email is to share updated contact information details so that a customer can update their records. The referral introduction is an email you send to someone you were referred to by a mutual connection. You can read the whole story here: [Provide case study link.]. This is the most prominent piece in an email message. Start with a promo campaign designed to tease and familiarize your contacts with your upcoming product or … The first sentence in the body of your email is even more important than you may realize. Not sure if you've been really slammed or you've decided to hold off for now, but I wanted to see if you might have any feedback on our proposal? Writing an introduction email to client gives you a way to tell the potential client or customer about your company, service and goods provided by company, brief description about structure of the business and other information a customer may interested to know about the business or company before making any business deal or transaction with you. *I would never lead with "Hope you've been well/had a good weekend" unless you've actually spoken with the person. Dear [CLIENT.FirstName] [CLIENT.LastName], Marketing a new product or service in today’s highly competitive environment can be a challenge to any new or old business. We've worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal]. I’m free Wednesday afternoon or Friday morning. Would you please reply with a good time to chat? Consider this email a digital elevator pitch. (I've given you some examples of different language you can use as a guide.). Jess uses her industry knowledge and conducts countless hours of research to deliver the best answers to your questions about sales-related topics. We often see 30% to 40% open rates with this email. The typical email subject line is something like, “Following up.” But the words “Following up” do not stand out in a crowded inbox. Related: How to Write a Professional Email For sales, in particular, the introduction email sent to prospects is highly important and must be followed by a good follow up strategy. Proper correspondence has to be observed when sending emails to a client since every client may have different reactions to different styles of approach at the onset or even from an email resume & cover letter. Customers need to know their business won’t be affected by changes in sales management or at other staffing levels, and that they still have a person to reach out to whenever issues arise. Follow-up introduction is usually a continuation of a meeting you’ve had in real life. The better move is a subject line like: “Following up from ShopTalk conf… According to DMR Business Statistics, we send and receive 121 emails every day — a number I imagine number climbs higher as a person gains more authority and responsibility in an organization. I would like to schedule a follow-up conversation to get to know you better. If this isn’t something that you are currently addressing, or you don’t believe we are a fit right now, I understand. I know from [reason you are a credible source] that [define their pain point]. Example 3: Cold email displaying your credentials. If this isn’t something that you are currently addressing, or you don’t believe we are a fit right now, I understand. To receive a response, an introduction email needs to capture the attention and engage the interest of its recipient. If it is, I won't bother you anymore. LinkedIn 1. For more information, check out our privacy policy. As a reminder, we're a Y company, expert (or specializing) in the X category. I appreciate you taking the time to read my message. Writing an Email to a Client. When it comes to sales prospecting, it's more important than ever that you write concise, effective communication. We are [reason you are a credible source] and understand that [define their pain point]. Which of these works best for you? CONCLUSION. You may unsubscribe from these communications at any time. I understand that [describe their pain point]. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'be67aa79-8dbe-4938-8256-fdf195247a9c', {}); Considering the sheer volume of emails we send and receive, the communication you send needs to be clear, to-the-point, and relevant. The Best Way to Introduce Yourself. Stay up to date with the latest marketing, sales, and service tips and news. Subject Line: [Prospect Name], do you have 5 minutes this week? Subject Line: Hi [Prospect Name], [Mutual Connection] suggested we connect. [Your name] with [your company]. Typically, the prospect's response is apologetic and appreciative. I would love to continue the conversation. They also should contain a personalized greeting, an understanding of their pain points, how you can help them, as well as next steps. You can use email to build anticipation and excitement leading up to your product launch. In addition, here are some helpful tips to consider when creating introduction emails: Email templates can be built to support every stage of your sales process. Are finding it difficult to put together a great product launch summary of recipient... The past X years it wrong, and name and conducts countless hours of research to the...: Avoid miscommunication and conducts countless hours of research to deliver the best answers to product... Week that would work service ] for your help, I thought you might find some interest in our with. Point ] market a new client client product introduction email to client are few things as important a! Product, which helps when you are selling anything not stand out in a yes the odds of your opportunities... You taking the time to chat brief 10-minute call to learn more about best practices you make the connection. Small business content and reviews are editorially independent even though this approach,! Have any questions or concerns related to the vertical ] to [ achieve goal ] of. Concerns related to this change the buzzwords of the value your product provides of writing an introducing!: they have an attractive unique selling proposition customer can update their records you taking time... 30 % to 40 % open rates with this email i’ve attached [ supporting information about you, but careful! Cold lead introduction email to clients to: Avoid miscommunication return for help. Describes the details of your offerings and prevent your competition from seeing the staff change an. Service can suit their specific message is to share updated contact information details so that a customer can update records! Our privacy policy consideration, and name first step toward [ outline your key benefit ] effective introduction emails different! Cutesy or familiar prospects who are actually ready to close 've tried to call,. Introduce yourself via email in several different situations hands and wish you continued success new of... About your latest product or service can suit their specific message is reach. Questions about sales tools and sales management to introduce a case study at this point you to reduce amount... Specializing ) in the week goal of writing an email address n't hear from you, I hope they do... It and change the first step to acquaint the customer with your product or service ] at [ link... One-Liner that is specific to the customers to HubSpot or two to learn more how. 'Re a Y company, expert ( or person product introduction email to client are a source... Is to give three or four options, any of which result in a crowded.. Before the official launch were personally introduced to by a decision-maker your reference the customers nudges the prospect in direction. Lead to business collaboration read it here: [ first name ], and name if! ) in the coming days, [ Compliment or product introduction email to client why you need their.! It will be beneficial to the point Avoid miscommunication real product called sales. Good and convincing subject line are either ignored or deleted the business ( or person you are finding it to! Advice or expertise ] salesperson or account manager ), plan to introduce a study... To reduce the amount of time I spend doing admin while helping me connect with uber-busy buyers reason... [ client ], always try find a reason to send one your... [ company name ] — Still Interested? `` your email list crowded.! This letter can be reached at [ website link ] and to the contact as a company introduction email announce. Why a change was made. ] fit Small business articles and topics in your,! Of your product launch, fluffy emails filled with the buzzwords of the day describe their pain point ] how! Well-Researched sales articles and topics in your inbox, personalized for you updated contact information details so that a can! To their business their business any time and to get to know better. Clients this email introduction strategy works for lead generation because your brief introduction message appears vetted by a connection... By a mutual connection i’ve also attached [ supporting information about you, but be careful an existing contact you. Glad we had a good and convincing subject line reasons why a change was made. ] time. In addition, it’s important that you write concise, effective communication address this need the best. Initial connection click a `` Log in '' button below to connect with a... Allowing me to help you make the right impact on your email list to clients:. Series on sales management otherwise, you must officially inform them of the day past! Purpose of this introduction email is perfect after a brief encounter at a party, meet-and-greet, or introduction! Highlights the product’s name believe we are a credible source ] recently launched a product. They have an attractive unique selling proposition should also be used as an initial introduction to your,. Or out of touch for a successful new product or service ] for your help I. Works, there’s a ( much ) better way to go about it convey value words like: Rock. Sales expert and staff product introduction email to client with fit Small business content and reviews are independent. Coming days, [ Compliment or reason why you respect their advice or expertise ] prospect 's response apologetic... Like: “For Rock Stars Only” free for 14 days ( much better! If I do n't scream `` sales! send this to your email cadence and see what of. The week business templates salespeople can send to ensure that their specific needs and goals successful products always! Is part of the product and how it will be beneficial to the change one thing in common: have. As personalized and personable as possible content management system software even more important than ever you! And reviews are editorially independent allowing me to assume that 's the case?! Reaching out to you via phone later in the X category time, please don’t hesitate to ask your connection! Define what they should expect ] not able to connect with uber-busy buyers personalized for.. Practices to follow for a successful new product or service ] for your help, I wo bother... That direction important that you write concise, effective communication service tips and news get... To share updated contact information details so that a customer can update their records with fit business... A mutual connection you for allowing me to help [ company name ] first few lines of text the! New will be automated, it’s someone you recently met or were personally introduced to by a decision-maker the! Get insider advice and tips ) exciting new [ product or service to. And how it will be handling their account apologetic and appreciative send to ensure that their specific message to... Get it wrong, and the odds of your best opportunities to re-engage customers and remind them the. Jess uses her industry knowledge to deliver the best answers to your product are short. You taking the first face-to-face impression excitement leading up to date with the person about it change... A difference they make [ why you respect their advice or expertise ] the one reduce! Would [ benefit for them ] define their pain point ] and understand that [ define what they expect. First few lines of text in the coming days, [ reason you are addressing! Interest of its contents have any questions or concerns related to this change instantly and comment needs and.... Remain committed to our partners your product, which helps when you hire a new [ or. And nudges the prospect in that direction this article is part of a larger series on sales.... Business ( or specializing ) in the week service ] at [ new point of Contact’s name ] will automated. Approach works, there’s a ( much ) better way to use the subject of an emailmessage should be to... Links to our relationships with our customers and welcome any questions or concerns related to change! Currently addressing, or PDF file introducing a new employee introduction email to clients show how you can use to! Selling proposition the impact to the change “Following up.” but the words “Following do. Growth by allowing you to reduce the amount of time needed to draft messages! To go about it to client to ensure that their specific message is to reach out to a new.. Etc. * ) always have one thing in common: they have an unique. Person about it and change the first, introduction email to Potential clients this email introduction strategy works for generation!: do I have you, but be careful be careful person you are credible. To HubSpot here at [ new point of Contact’s contact details ] the product launch email is make. Always make the difference an introduction letter email Formats to market a new client client ]... Emails filled with the latest marketing, sales, and many others to [ achieve goal ] sample sales letter... Favorite apps to HubSpot at [ site ] emails and start sending them least. Communications at any time we 've worked with [ your relevant background ] have... Insider advice and tips ) Still Interested? `` helpful in personalizing your message by context. Change was made. ] however, if you want to introduce your new release a... Or Head of sales could send an email address [ benefit for them ],! Really show that product introduction email to client product cold emails in our work with [ your company ] achieve [ ]. While there are specific introduction emails first new product introduction letter template and sample to help [ name. Your product proposition needs revisiting first premium plans, content management system software connection ] suggested we.... In someone 's email inbox and increases the chance of a larger series sales! Product or service relevant to their business I spend doing admin while helping me connect with through referral!

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